Privacy policy
We are committed to responsible data management and subscribe to the principals of the data protection legislation in the United Kingdom. We are committed to maintaining the privacy of our users and maintaining the security of any personal information received from you. If you register for any of the Services you will be asked to provide basic personal information. The information provided by you is not available for sale or use by third parties. The information is used solely for notifying you of changes or updates to the Website/Services.
Cookie policy
What are cookies?
Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your website visit on our site.
Cookies help to improve your visit to our website by helping with the following:
- Remembering settings, so you don't have to keep re-entering them whenever you visit a new page
- Remembering information you've given (e.g. your postcode) so you don't need to keep entering it
- Measuring how you use the website so we can make sure it meets your needs
Please note that cookies can't harm your computer and we do not store personally identifiable information in cookies we use on this website.
We're giving you this information as part of our initiative to comply with UK legislation, and to make sure we're honest and clear about your privacy when using our website.
Please be assured that we're working on a number of other privacy and cookie-related improvements to the website.
The cookies we use
General website cookies
This website is built using PHP web technologies, as part of that we use the built in session cookie (PHPSESSID) to manage your session. When you navigate to the site, the server establishes a unique session that last for the duration of your visit.
Measuring website usage - Google Analytics
Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for your domain send data only to the servers for your domain. This effectively makes Google Analytics cookies the personal property of this website domain, and the data cannot be altered or retrieved by any service on another domain.
The following table lists the type of information that is obtained via Google Analytics cookies and used in Analytics reports.
Functionality | Description of Cookie | Cookie Used |
Setting the scope of your site content | Because any cookie read/write access is restricted by a combination of the cookie name and its domain, default visitor tracking via Google Analytics is confined to the domain of the page on which the tracking code is installed. For the most common scenario where the tracking code is installed on a single domain (and no other sub-domains), the generic setup is correct. In other situations where you wish to track content across domains or sub-domains, or restrict tracking to a smaller section of a single domain, you use additional methods in the | All Cookies |
Determining visitor session | The Google Analytics tracking for This description is specific to the |
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Identifying unique visitors | Each unique browser that visits a page on your site is provided with a unique ID via the |
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Tracking traffic sources & navigation | When visitors reach your site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the |
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Once the cookies are set/updated on the web browser, the data they contain that is required for reporting purposes is sent to the Analytics servers in the GIF Request URL via the utmcc parameter.
Cookies set by Google Analytics
Google Analytics sets the following cookies as described in the table below.
Name | Description of Cookie | Expiration |
__utma | This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | 2 years from set/update. |
__utmb | This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. | 30 minutes from set/update. |
__utmc | This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. | Not set. |
__utmz | This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site. | 6 months from set/update. |
For further information about the Cookies Google uses please visit this Cookie Information page.
LinkedIn conversion tracking & Insight Tag
LinkedIn conversion tracking is an analytical function powered by the LinkedIn Insight Tag and event tagging. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted.
LinkedIn does not share the personal data and only provides aggregated reports about the website audience and ad performance. LinkedIn also provides re-targeting for website visitors without identifying the LinkedIn user. LinkedIn users can control the use of their personal data for advertising purposes through their account settings.
Third party cookie use
As part of the changes made data collection and processing as part of the General Data Protection Regulations (GDPR) we will never collect information through third parties without your explicit consent.
Wherever data is collected via third party cookies, this will only happen with your explicit consent which will happen by pressing ‘Accept’ on a notification shown across the website. By accepting to be tracked, we will endeavour to keep any collection of any personal data to an absolute minimum at all times.
Any third parties that are put onto your machine can always be deleted at a later date if so desired.
How do I control or delete cookies?
If cookies are not enabled on your computer is could mean that your experience with our website will be impacted. However, if you want to control or delete cookies you can do so.
Information on deleting cookies or controlling cookies is available at www.aboutCookies.org. To reiterate though, by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.
How do we handle your website data?
Note: 'Us' refers to Adido 'You', 'User(s)', 'Visitor' refers to any person who uses this website.
This website is owned and controlled by Adido Limited.
Adido Limited is committed to implementing measures designed to protect the privacy of those using our services. Adido Limited respects the privacy of all those who visit our site and use our online services and we collect information from and about our users to be used to improve the service we offer. Except as set forth within this Privacy Notice, our Terms & Conditions, and other published guidelines, we do not release personally identifiable information (as described below) about users of this Site without their permission.
Effect of This and Related Documents: This Privacy Notice, together with our Terms & Conditions and other published guidelines, governs your interaction with this Site, and your registration for and use of Adido Limiteds online services.
Opt-Out Option: If you would like to have your personally-identifiable information removed from Adido Limiteds databases going forward, please e-mail info@adi.do, and we will use reasonable efforts to comply with your request. However, there will be residual information that will remain within Adido Limited databases, access logs, and other historical internal records, which may or may not contain such personally-identifiable information.
The Information we may gather:
- Non-personally-identifiable information:
- As a standard practise, Adido Limited assigns a random number to each user for anonymously tracking content preferences and traffic patterns. This random number lets us keep track of "how many" times users are doing specific things - like visiting our site each month - without really knowing who those users are (unless they specifically tell us). We analyse this data for trends and statistics, such as which parts of our site users are visiting and how long they spend there. We also gather information about what users are searching for. We use all this information in order to improve our content, plan site enhancements, and measure overall site effectiveness.
- Personally identifiable information:
- General: In certain areas of this Site, we require that you provide us with personally-identifiable information, in order to be able to use that portion or those portions of this Site e.g our contact forms.
- If you submit a request for more information from us, the information you submit will only be used by Adido Limited. We will hold any information in our systems securely and will not contact you on anything other than the matter you originally requested to do so. Our lists are private and are never sold to any third parties.
- Any cookie data which is personally identifiable will only be collected once you have opted into any process and not before. As with other data we hold, if you would like us to remove thsi data, you are free to request its removal at any point.
If you have any queries about this notice, please feel free to contact us.
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
- F24_autoID
- F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
