If you're struggling to get to grips with Google Analytics 4 then you're not alone! Millions of businesses and marketers have had to come to terms with the fact that Universal Analytics (Google Analytics 3) stopped collecting new data on the 1st of July 2023. There is no going back!
Whilst GA4 has been set up and collecting data for many travel businesses for a long time now, very few marketers have had to use it as their go to for reporting and insights to help improve their marketing - until now.
In this exclusive webinar only for ITT members, we'll look at ta number of areas relating to GA4 which are shown to the right of this page. We'll cover all of this and more in the webinar as well as answering YOUR questions about GA4 to make sure you get the information you need when you need it.
Who's it for?
The session is designed for marketing execs, managers and directors of travel businesses who use their websites to attract new customers and grow their businesses. You don't need to know much about GA4 as we'll start at the beginning but having some experience within the platform will be beneficial.
How long is the webinar?
The session will run for about 45 minutes and will have 15 minutes of Q&A at the end of the session to make sure you get your answers questioned!
When is it?
The webinar will be held at 12pm on Thursday 27th of July at 12pm exclusively for ITT members.
Why attend?
We know that GA4 isn't the easiest of tools to use. We've set up dozens of GA4 accounts and spoken to hundreds of travel marketers in the last 12 months to understand the challenges that travel businesses face. We want to share our insights back with the industry to help those working in marketing teams at travel agents, OTAs, hotel and destination organisations to generate better data and insights and ultimately sell more trips! We hope to give you huge amounts of practical knowledge that you won't get elsewhere!
How do you register?
All you need to do is fill in the form below and you'll be on the list. Please note you have to be an ITT member to sign up.
More about...
Andy Headington
Andy is Adido's CEO, and is a keen speaker on digital marketing. Whether he's educating the marketing community on digital marketing techniques within SEO, PPC or social, or offering his point of view on digital, he is an avid thinker and educator. He has been a member of ITT since 2018.
