Privacy-first consent management for better data & compliance
As consumers become more privacy-conscious, businesses must prioritise transparency in data collection while providing clear choices for consent and marketing preferences.
A poorly implemented cookie consent solution can have serious consequences, including a significant drop in website traffic and lost revenue. In fact, we’ve seen businesses experience traffic declines of 20% to 80% after introducing a new cookie banner without proper optimisation. But it's also the drawback of a correct consent management approach - user preferences for rejecting cookies have to be honoured.
We’re here to help. Our team ensures your cookie banner is correctly configured, including GDPR best practices, and optimised for user experience.
We also analyse privacy insights to understand how users interact with your consent banner, so you can make informed decisions without compromising data quality.
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Effective management of consent mode is crucial, as it directly impacts the accuracy of the analytics data you rely on for reporting
Our privacy & consent management specialists
What you can expect as part of our privacy & cookie management service
Cookie management auditing
We carry out comprehensive reviews of all major Cookie Management Platforms (CMPs), including OneTrust, CookieBot, Osano, and more.
Our audits evaluate scanning, categorisation, validation and legal compliance to provide a clear overview of potential risks and the necessary steps for full compliance. You’ll receive a detailed cookie diagnostic review outlining your requirements and actions to ensure GDPR compliance for digital analytics and advertising.
Google consent mode
As privacy regulations continue to change over time, the strategies for optimising analytics and ad measurement need to too, whilst respecting user privacy choices.
Google's Consent Mode v2 introduced features and functionality that allow you to gain valuable insights even from users who opt out of cookie tracking.
Upgrading to your cookie and analytics set up is crucial to ensuring the effectiveness of your advertising efforts.
Cookie banner UX
Ensuring your cookie banner is both GDPR-compliant and user-friendly is key to maintaining trust and maximising consent rates. Our service includes a full audit of your current cookie banner implementation, assessing compliance with privacy regulations while optimising its design, placement and messaging to encourage user engagement.
We no longer aim to hide cookie banners! We focus instead on integrating them seamlessly into your website’s design for a better user experience but also balancing this with your needs to gather as much information as possible about your website and app visitors. This includes testing different formats, improving accessibility and refining consent options to strike the right balance between compliance, user trust and your marketing needs.
GTM consent configuration
We ensure that all tags within your Google Tag Manager (GTM) setup (including non-Google services) are fully controlled by users' consent choices. Our service involves auditing and configuring each tag to align with privacy regulations, ensuring they only fire based on the user's preferences.
Beyond compliance, we optimise tag settings to enhance data collection while respecting privacy and, implementing the most relevant consent configurations such as Google’s Consent Mode. We also create and test custom triggers for third-party platforms. This approach helps maintain accurate tracking and measurement while building user trust.
Relevant articles on GDPR, consent management and Google consent mode
Still not sure which cookie management tool to use? And how to set it up?
Choosing the right platform to manage user consent depends on your specific needs, as many offer similar features although the prices can vary wildly!
However, some solutions stand out in key areas. For instance, CookieBot and OneTrust provide more in-depth visibility on consent rates, helping businesses monitor user preferences effectively. On the other hand, platforms like Osano are more tailored towards retrieving and managing user data on a global scale. This makes them a better fit for larger organizations who prioritize customised data access and compliance across countries and regions where laws differ.
We have also worked with Piwik Pro Consent Manager, TrustArc, CookieControl and many more cookie consent platforms so we're perfectly placed to share our first hand experience.
Selecting the right tool requires balancing compliance requirements, data insights, and user experience. We can help you make this choice depending on your business needs and budget!
