Ecommerce SEO services
Our approach to Ecommerce SEO involves but it is not limited to:
Whether you are an established brand or just setting up your ecommerce business, reaching your target audience and ensuring your products are visible in the SERPs will be one of your main objectives. The ecommerce space is becoming more competitive every day. In 2020, online sales grew 36.6% across the UK and 2021 saw an additional 7% increase. That growth is set to continue as new businesses are entering the space and competition is increasing in every industry. Without a data-led strategy that focuses on improving your online visibility for your main products and services, your business might be left behind.
Why is SEO important for ecommerce?
As an ecommerce store, you’re reliant on customers finding your brand and products online. Organic search is a cost-effective way to establish your online business and improve your online visibility which increases your click-through-rate, website traffic and your chances of converting more users. SEO is important for online stores for several reasons:
- Increased relevant organic traffic that leads to more sales.
- Increased brand awareness.
- SEO’s effects are long-lasting, making it a great investment
- Building Trust and Authority with your target audience.
Why choose Adido as your ecommerce SEO agency?
We have years of experience in optimising ecommerce websites and applying specific strategies to boost online rankings for non-brand keywords and helping to drive more traffic to your site, whilst increasing revenue. We have experience working with different ecommerce platforms, mainly Shopify, Magento, Woo Commerce, and Shopware and are aware of the advantages each platform offers.
Psst ...
Our SEO experts stay up-to-date with the latest changes and trends so that we can maintain and continue to improve ranking positions.
Our Ecommerce SEO experts
Our team of ecommerce SEO experts follow Google’s best practices and are always keeping up-to-date with the latest search trends, algorithm changes and ecommerce platform updates to inform the way in which we optimise websites.
With a real passion for propelling clients further up the SERPs and helping clients to get results, you can trust our SEO specialists to nurture your business and act as an extension to your brand.
Meet our amazing SEO team
About our ecommerce SEO services
Keyword research & strategy
We use a number of tools to carry out keyword analysis and put together a strategy for your main commercial and informational pages. Our process begins with understanding your target audience, the keywords you are already getting traffic for and your current ranking positions. This informs the keyword and content strategy for both broad and long-tail keywords.
Technical SEO for ecommerce
Technical SEO is the backbone of online stores due to the additional complexities ecommerce owners face. Our initial technical audit and ongoing analysis reviews your site’s structure, taxonomy, duplicate content, search functionalities, page speed and the use of JavaScript. We will also look at the use of structured data on your site as well as internal links to look for any additional opportunities to improve Google’s understanding of your pages.
Content optimisation
Content remains one of SEO’s main pillars and is especially important for online stores. Both category and product pages are a crucial element of your ecommerce store and the user’s journey from research to conversion. The content found on these pages therefore needs to be unique and user-friendly. We will review and optimise the sales copy found on your category and product pages as well as the CTAs to improve ranking positions and conversion rates.
Measuring SEO success
Driving relevant traffic to your website is one of the most important aspects of an SEO strategy. Whilst we want to measure organic visibility and rankings, monitoring and improving conversion rate is a significant KPI. As part of the initial workflow, we will discuss with you KPIs that also align with your business goals and objectives.
"Since working with Adido we have seen consistent growth across our paid search and shopping activity, due to this upturn we have increased our annual targets but are still confident the team at Adido will be able to use their expertise to achieve them."
"It is always a pleasure to work with Adido, we have so many nice things to say about you! Thank you for all of your hard work over the last year whilst I have been off – It has been great to come back to an account that has been performing really well."
Ecommerce clients we have helped with SEO
